about 

We specialize in organizational intent.

INTENT: A clear and potent ambition that guides culture, brand and product. More than a clear goal and a strategic plan, it’s a desire to leave a mark of distinction upon the world through specific impact.

Organizational intent is the most powerful tool in business. It separates companies with strong growth, focused products and strong culture. Everybody knows what to do, why, and how. Issues with products, campaigns, and internal culture, often stem from and are exacerbated by a lack of clarity in direction starting from the top.

Clear intent is difficult to create once, and especially difficult to re-create in a mature organization. Most companies, even if they had powerful intent at one time, struggle to recreate or refine their vision after either growing or accomplishing V1. The original vision, processes and culture that made it thrive can either become organizational debt, or evolved and re-aligned. 

When an organization has clear intention:

• Everyone works in the innovation department.

• Everyone can tell you what the mission of the company is and it’s unique beliefs.

• Consumers repeat the story of your brand or company to others, happily.

• Product portfolios are tight, with the values and beliefs of the company clearly

  showing in every iteration and contributing back to brand value.

• You need far fewer consultants like us.

ANDREW DAWSON | FOUNDER

Andrew loves to help passionate brands and businesses find solutions to creative and business challenges, whatever they may be. He has worked on a wide range of clients from Adidas Originals Global, Mondelēz International, Google, Land Rover, E*Trade, JNJ, SCJ, PEPSI, Chobani, Bloomberg, JBL, Walmart, Samsung, Fox Studios and much more. He has also worked for various ad agencies both traditional and digital, a few strategic consultancies and was a founding partner at luxury audio startup Master & Dynamic.