Organizational Intent (ȯr-gə-nə-ˈzā-sh(ə-)nəl inˈtent)
noun
A clear and potent ambition that guides culture, brand, and product.
Desire to leave a mark of distinction upon the world through specific impact
Product portfolios are balanced, clearly reflecting the values and beliefs of the company in every iteration.
Everyone feels empowered. They know what to do,why it needs to be done and how to do it best.
— Dr. Becky Kennedy, Author of Good Inside